Published: 2024-10-01

Pengaruh E-Commerce, Digital Marketing, Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Generasi Milenial

DOI: 10.35870/jemsi.v10i5.3107

Yulia Novita
  • Yulia Novita: Universitas Islam Sultan Syarif Kasim Riau , Indonesia
Front Cover JEMSI Volume 12 Nomor 1 Februari 2026

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Abstract

Penelitian ini dilakukan untuk menganalisa pengaruh e-commerce, digital marketing, pengetahuan kewirausahaan terhadap minat berwirausaha generasi milenial. Jenis penelitian merupakan penelitian kuantitatif. Populasi dalam penelitian ini merupakan generasi milenial di Provinsi Riau. Adapun sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Berdasarkan hasil penelitian ini, e-commerce berpengaruh positif dan signifikan terhadap minat berwirausaha, digital marketing berpengaruh positif dan signifikan terhadap minat berwirausaha, dan pengetahuan kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha. Hasil nilai Adjusted R Square sebesar 45,2%. Hasil penelitian secara simultan bahwa e-commerce, digital marketing, pengetahuan kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha generasi milenial.

Keywords

minat berwirausaha, e-commerce, digital marketing, pengetahuan kewirausahaan

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How to Cite

Novita, Y. (2024). Pengaruh E-Commerce, Digital Marketing, Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Generasi Milenial . JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(5), 3004-3011. https://doi.org/10.35870/jemsi.v10i5.3107
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This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 12 No. 1 (2026)

  • Section: Articles

  • Published: %750 %e, %2024

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