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Keywords: "Purchase Intentions"

The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Affiliation not provided
Agus Abdurrahman: Affiliation not provided
Pages: 237-244
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DOI:  10.35870/ijmsit.v3i2.1534
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

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Rorlen: Affiliation not provided
Margarita Ekadjaja: Affiliation not provided
Christiandinata Tjandra Bravo: Affiliation not provided
Pages: 288-294
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DOI:  10.35870/ijmsit.v5i2.4736
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Affiliation not provided
Nabila Kintan Oktadinna: Affiliation not provided
Tribowo Rachmat Fauzan: Affiliation not provided
Pages: 504-515
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DOI:  10.35870/ijmsit.v4i2.3373
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